Why I’m building ModletHub

Someone has spent hours choosing tools, trying different approaches and learning what works. Somewhere else, another person is starting the same process from scratch.

You might have an idea for what you want to do with AI, but still spend days working out which tools to use, how to connect them and whether the approach makes sense for you.

ModletHub is here to give you somewhere to draw on what others have learned, and a way to earn from sharing what you know. It’s the playbook library for marketing, revenue and client work. You can put each playbook to work yourself or with your AI.

Each modlet is one repeatable task, from someone who does it for a living.

Why I care about this

I’ve spent years in marketing technology and consultancy, leading sales, marketing and consulting teams and working with businesses of different sizes.

I know how valuable specialist help can be. I also know that not every piece of work needs a consultancy project. Sometimes you want a sound starting point, enough context to adapt it, and the freedom to keep moving.

People have so much knowledge to offer. It should be easier to share it in a form others can use and earn from it.

Useful knowledge deserves somewhere to grow

People share useful approaches every day, across social posts, threads and private groups. You might save a post or comment to receive a workflow, then struggle to find it again when you need it.

That work deserves a lasting home. Somewhere you can understand an approach, see who created it and build a library you can return to. The choices, requirements and lessons behind the work belong there too. They help you decide what to use and what to change.

If you’re the person sharing that experience, you deserve to be recognised and paid for it. Your work could help someone you’d never otherwise meet. It could also be how they discover you and decide to work with you directly.

As technology moves forward

There will always be people experimenting, connecting technologies and finding new ways to do things. You should be able to benefit from that work and contribute when you find a better way yourself.

The starting focus is marketing, revenue and client work. The ambition goes further: to help you do more with your own ideas and your own AI, without having to figure everything out alone.

Oliver Hassell, founder